The sales process with new customer is usually a lengthy business in the automotive sector. Small companies that hire sales representatives in other country usually conclude that the results take much longer than expected. On the other side, sales representatives often find that small companies do not respond with the urgency that the automotive industry requires. The result is mutual disappointment, resulting in wasted time and money. TechBA Michigan offers guidance in the selection of the appropriate sales representatives that best fit the characteristics and level of maturity of your company. Included in this service is ongoing coaching in communication and performance in order to facilitate a positive business relationship between both organizations.