Optimize the value of customer meetings and industry events

Our experience has found that small and medium companies do not take full advantage of their participation in events and trade shows and in some instances in meetings with customers. Proactive planning and active participation increases the results that can be achieved. TechBA Michigan has developed a “proactive approach” to event participation and customer meetings that, when applied, can help you achieve your goals, maximize results and enhance the experience of participation. This proactive approach is provided in a user friendly and thought provoking format that provides you with a proven methodology for pre planning, participation and follow up.