Web site effectiveness: developing a credibility building tool

In today’s global automotive industry over 90% of buyers and decision makers look at a supplier’s web site, either as they initiate the search for new suppliers or when a company asks them to enter their supply base. Buyers and decision makers want to quickly find the most relevant information about the supplier. Even though a well-constructed website will not guarantee to open the door to new business, a bad one is almost sure to close it: web sites with a general or confusing entry page, result in seventy five percent of potential buyers never scrolling past the first page of search results. TechBA Michigan provides the following services: Website Evaluation Report; Competitors Evaluation Report; Website Improvement.